How we turned €95 into 37 Qualified leads

The client wanted to get leads for the Golden Visa law which arrived in Spain. The idea was to offer interested people a PDF brochure with infromation about the new Golden Visa law in return for their infromation then the client’s sales team would follow up.

The Facebook Ad

We created a mock up image of the downloadable brochure for the ad with some attractive copy to entice those interested in Golden Visas to request more information.

Landing Page

The client’s web site was in wordpress so we integrated gravity forms within their web site and pointed visitors directly to the landing page. The landing page had various questions to qualify the user in order that they meet certain criteria and once filling in the form they would be emailed a link to the PDF download with additional information.

Targeting

The Golden Visa system is only useful for people outside of Europe so we targeted English speakers in the following countries between the ages of 25-65:
– United States
– India
– New Zealand
– Saudi Arabia
– South Africa
– Australia
– Thailand
– Russia
– China

Final Results

We started the campaign on the 14th of March 2016 until 28th of March 2016. The landing page achieved a appx 1.9% conversion rate with a cost per lead of €2.56 per lead.

Campaign Stats

Campaign Length: 15 days
Spend: €95.43
Users Reached: 95,976
Click Throughs: 1,929
Click Through Rate: 2.0%
Total Leads: 37
Conversion Rate: 1.91%
Average Cost Per Lead: €2.58
Average Spend per day: €6.36
Average Leads per day: 3